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  • Writer's pictureAmal Le Collen

Why Transform? Why Now?

Updated: Nov 7, 2019

Being aware of all the facts summarized in the video above, in order to survive and thrive, many organizations are undertaking the fundamental shift from a traditional organizational model designed for the industrial economy to an agile model designed for today’s digital economy.

The traditional organization model evolved primarily for stability in a well-predictable environment: It is based on the idea of an organization as a machine and tends to favour a static, siloed, structural hierarchy that operates through linear planning and control to execute a well-defined strategy.

As the world grows more complex, the organization model has evolved to more matrix-like structure, more rules, and more control in an attempt to cope.

Many organizations are now reaching the tipping points and drowning in complexity.

The penalty of a status quo can be severe: Blockbuster, Nokia, Kodak, lost their way—not because they weren’t smart, but because their organizations were designed for a world that was rapidly disappearing.

In such unpredictable, rapidly changing environment, we need organizations to be:

  • Acting as a living-systems, while they stay both stable and dynamic.

  • Focusing on embedding customer-centricity in all they do.

  • Having tried and tested practices that can fluidly adapt and adjust to market changes, innovative technology, customer feedback, and government regulation.

  • Being open, inclusive, and non-hierarchical

  • Embracing uncertainty and ambiguity with greater confidence.

Such organizations are far better equipped for the future and require a new and fundamentally different kind of leadership.

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